United Way Northern Shenandoah Valley is entering a new chapter, with a renewed focus on community partnerships, sustainable growth, and making a meaningful difference across the region.
In June 2026, Janet Michael stepped into the role of Interim CEO of United Way Northern Shenandoah Valley (UWNSV), bringing more than 25 years of experience in marketing, communications, and community engagement, along with a longstanding commitment to nonprofit service.
Michael founded Java Media, a marketing and communications firm, in 1998, and is also the host of the award-winning radio show The Valley Today on The River 95.3 FM. Through her professional work, volunteer service, and community involvement, she has spent much of her career helping local nonprofits and businesses tell their stories, connect with supporters, and strengthen their impact.
Before accepting the interim position, Michael served on United Way's Board of Directors, including as Vice Chair, Campaign Chair, and most recently Board Chair. She stepped down from the board leadership role to serve as Interim CEO, allowing the organization to maintain appropriate separation between board governance and day-to-day management.
Taking Stock and Moving Forward
The leadership transition has provided an opportunity for United Way to take a comprehensive look at its operations, financial sustainability, fundraising efforts, and community impact.
Over the past several months, the organization has been evaluating its existing processes, identifying opportunities for improvement, and developing a plan designed to strengthen its long-term future.
"Our goal is to ensure that United Way is positioned to serve this community not just today, but for years to come," said Michael. "That means taking an honest look at where we are, making thoughtful decisions about where we want to go, and building the systems and relationships that will help us get there."
A significant part of that work has involved developing a sustainable operating budget, strengthening financial oversight, and establishing clearer organizational priorities.
Renewing Our Focus on Community Impact
At the heart of United Way's mission is the belief that meaningful change happens when people and organizations work together.
Looking ahead, UWNSV is placing renewed emphasis on strengthening workplace giving campaigns, building relationships with local businesses and community partners, and creating more opportunities for individuals to support causes that matter throughout the Northern Shenandoah Valley.
The organization is also preparing for the return of its Impact Grant distributions in 2027, supporting nonprofit partners whose programs address important community needs.
"We want our donors, volunteers, nonprofit partners, and business community to know that their involvement truly matters," Michael said. "Every workplace campaign, every contribution, and every partnership helps strengthen the network of organizations working to improve lives across our region."
United Way will also continue supporting initiatives such as the Campaign for Grade-Level Reading, which helps young children build the foundational skills they need for future success, along with community engagement efforts that connect volunteers and resources with local needs.
Building a Stronger United Way Together
As United Way moves into 2027, the focus will be on responsible stewardship, rebuilding and expanding fundraising relationships, strengthening nonprofit partnerships, and demonstrating the impact of community investment.
For Michael, the opportunity to help guide this next chapter is both a professional responsibility and a personal commitment.
"I've spent much of my career working alongside the nonprofits, businesses, and individuals who make this community such a special place," Michael said. "I believe deeply in what United Way can accomplish when we bring those people together around a shared purpose."
"There's important work ahead, and I'm excited about the direction we're taking. We're building a stronger foundation for the future, and I'm looking forward to seeing what we can accomplish together."
United Way Northern Shenandoah Valley serves the City of Winchester and the counties of Frederick, Clarke, Shenandoah, Warren, and Page, working with community partners to improve lives and create lasting, positive change.
To learn more about United Way Northern Shenandoah Valley and opportunities to get involved, visit www.unitedwaynsv.org.