The 2017 United Way of Northern Shenandoah Valley fundraising campaign goal is $1.1 million. Even though United Way has exceeded their goal of 1.1 million for the last two years, this year reaching goal could be difficult without the ongoing support of the entire community.
In order to make up this deficit and achieve this aggressive goal, United Way will need support from local businesses through fundraising campaigns, corporate gifts and through individual donations. Last year, United Way faced a 17% increase (equal to more than $110,000) in funding requests from local nonprofits. Many of these local nonprofits also saw a government funding cut in the last year, adding to the funding deficit and requests for support for United Way. United Way anticipates an even larger increase in funding requests for 2018, and worries that the need for support will once again greatly surpass available funding.
With one month left in the fundraising campaign, United Way has raised $808,271 or 73.5% of the stated goal. The following divisions of fundraising groups comprise the totals dollars raised thus far.
Top 20: $476,532 or 82.4% of divisional goal
Major Firms: $71,824 or 65.3% of divisional goal
Commerce/Small Business: $16,946 or 37.7% of divisional goal
Professionals: $40,807 or 80% of divisional goal
Education: $57,490 or 81% of divisional goal
Individual Giving: $54,254 or 67.8% of divisional goal
Special Events: $64,446 or 77.6% of divisional goal
United Way NSV would like to call to the community for support – Help us reach our local fundraising goal and make measurable impact on the lives of our neighbors.
“This year’s campaign theme is “United We Fight. United We Win.” I really love the message behind this theme because it describes our community perfectly. United Way aims to be a catalyst for change in our community by bringing people together – united - to fight our community’s most critical needs. When we - as business leaders, community members, individuals, mothers, fathers, and friends - unite together in such a way, we will win. United, we will make our community stronger, healthier, and more sustainable.” Said Susan Brooks, 2017 United Way Campaign Chair and Senior Vice President of Contact Center Operations at Navy Federal Credit Union.
Businesses are encouraged to offer their employees the opportunity to give through a workplace giving campaign and corporate giving. Small businesses are invited to join the new 365 Small Business Circle by giving just $1 a day for a year. Young adults in their 20s and 30s are encouraged to give a gift of just $250 and join the Society of Emerging Leaders. Every dollar given to the United Way is able to be invested into $4 worth of community impact through the Community Impact Grants. Give easily online at UnitedWayNSV.org/donate.
When we Live United, our community wins.