Alice Awareness Week

Join us for ALICE Awareness Week - November 15-19th, 2021

Thank you to all of our supporters who contributed and helped us raise more than $15,000 for our ALICE Emergency Fund in 2020!

This year, we've set a goal of raising $20,000 to help 40 families! Can we count on your support?


41% of our local population...Local ALICE Graphic

don't make enough to make ends meet. That means that nearly half of our region is working hard but doesn't make enough to get by. These households struggle to manage even their most basic needs - housing, food, transportation, child care, health care, and necessary technology.

These people - our neighbors, are called ALICE. 

ALICE, an acronym for Asset Limited, Income Constrained, Employed, is a new way of defining and understanding the struggles of households that earn above the Federal Poverty Level, but not enough to afford a bare-bones household budget.

When funds run short, cash-strapped households are forced to make impossible choices, such as deciding between quality child care or paying the rent, filling a prescription or fixing the car. These short-term decisions have long-term consequences not only for ALICE families, but for all of us.

Make change happen for ALICE

You could help make the difference. You can help a family in crisis not have to make one more hard decision. 

Learn more about who ALICE is and the research behind our fight to make life better for ALICE families all over our community.  


ALICE in our Community

woman with baby

Deana works as a preschool teacher during the day and a caregiver at night.  She juggles two jobs, three kids, the stress of trying to make ends meet and create a better future for her family.

A few weeks ago, she got the dreaded call that her daughter was exposed to COVID at school and she had to quarantine.  That meant Deana couldn’t go to work.  Without benefits like sick time or holiday pay, it also meant no paycheck for Deana. 

“I’m working so hard but feel like I’m spinning my wheels all the time to try to get ahead.”

Luckily, we were there for Deana, and connected her with resources to help with rent, utilities, a car payment and even Christmas gifts for her kids. 

“I was so thankful for the ALICE Emergency Fund helping my car payment,” she said.  “$500 may not seem like a lot to most people, but for me it meant the world!  Thank you!” - Deana

You could help make the difference. You can help a family in crisis not have to make one more hard decision.

Help us raise $20,000, enough to help 40 families with life changing ALICE Emergency Funds.

ALICE is only one flat tire away from financial disaster, one sick day away from not making rent. Just one unexpected expense can cause disaster for an ALICE family. But that is where you come in.




2020 ALICE Emergency Fund Impact


United Way NSV launched the ALICE Emergency Fund in 2018 after our first ALICE Awareness Week. The flexible fund provides one-time financial assistance to help families overcome an unforeseen emergency and advance them toward economic mobility. One-time grants of up to $500 can be provided to eligible applicants who are clients of Valley Assistance Network. All payments are made directly to verified vendors. 

As a guiding principal, our goal is to help families quickly stabilize a situation or help them advance to self-sufficiency. ALICE often has a limited savings and a car repair or illness can send them into crisis. Priorities are given to daycare and transportation assistance. Funding can also include housing, medical expenses, and areas where no other community resources are available.

To date, VAN has helped 28 families. Here are some of the ways families have been helped:

  • A month of daycare expenses for a single mom who landed a new job
  • A car payment and one monthly car insurance payment for mom who lost her job during COVID-19 and was still waiting for unemployment benefits.
  • Car repairs to ensure a family could have reliable transportation to get to work.   
  • Help with an electric bill after a family incurred medical bills and lost food stamps after a promotion at work. 
  • 4 families got help moving into a new home when they were forced to pay a double security deposit. Each family had to pay between $2,100 - $3,800 at the leasing signing to move in. Funding from our housing partners covered the security deposit. The ALICE Emergency Fund helped cover a portion of the second security deposit, and in each case, the family paid the first full month of rent.  






“It felt like the weight of the world was lifted off my shoulders. This help meant the world to me when it felt like everything I worked for was falling apart. Thank you, thank you, thank you!”

– Jennifer, ALICE Emergency Fund Recipient



You can change lives by making a donation online. Every dollar fuels our ALICE Emergency Fund.


Attend Events!

Be a part of the conversation! Attend two events over ALICE Awareness Week!



Learn more about events

Women Who Walk


Save the date for Thursday, November 18, 2021 from 4:00-7:30pm at various stops in downtown Winchester! Participants will enjoy this passport-style event which includes specials and discounts at each stop!

Women United of United Way NSV are excited to host a special ALICE Awareness Week Fundraiser, Women Who Walk!

This will be a fun evening of shopping and enjoying delicious drinks and eats at various locations on Winchester's Old Town Walking Mall! Bring your friends and make some new ones with United Way NSV.

How it works

Buy a special Women United button as your ticket for the event. Pick up your button at Winchester Brew Works during their working hours or buy it online and have us send it to you. All participants will also be issued an event passport, with a special prize for those who visit each spot and have a stamp from each location.

Purchase your button here

Confirmed locations:

1) Winchester Brew Works, offering free tastings to participants1) Winchester Brew Works, offering free tasting glass to participants (START HERE to pick up your passport and button as early as 4:00pm)

2)Sexi Mexi, offering a free tequila taster

3) The Wine Room, a free taster of champagne and 20% of any purchase is donated back to United Way!

4) Nibblins, a free whoopie pie (keto or regular) to all participants

5) Closing Reception - at Wine Room, with food provided by Women United Leadership Council and 20% of any additional purchases donated back to United Way (Event ends here at 7:30pm)


Lived Experience Panel

For far too many in the Shenandoah Valley, the cost of living outpaces what they earn. These ALICE households struggle to manage even their most basic needs: housing, food, transportation, child care, health care, and technology. Join three current and former ALICE families as they share their story, struggle and perseverance in a virtual panel presentation. 

Monday, November 15th, 11:00am on Zoom



Maid Blook Club

The open event will focus on the book and Netflix limited series of Maid, by Stephanie Land. Choose to read the book, watch the show or both! The community is invited to take part in the discussion guided by United Way volunteer, Bonnie Zampino, Workforce Services Director, Shenandoah  Valley Workforce Development Board.

Friday, November 19th, 9:00am at Espresso Bar in Winchester



Thank you to YHB for supporting the ALICE Awareness Week Program!