Tools for a Successful Campaign
Every year, thousands of employees across the Shenandoah Valley get 
involved in workplace giving campaigns to support United Way’s work to improve health, education and financial stability. In 2020, United We Rise, to the challenges that COVID has created across our region.
United Way workplace campaigns bring together employees in all departments of a company, and give them an opportunity to donate and volunteer for causes that matter to them. More than 100 companies and organizations in the Shenandoah Valley host a United Way workplace campaign each year.
Successful United Way campaigns have two things in common: good planning, and wide participation. The heart of fundraising are donations and pledges, and the cherry on top is the extra campaign fun and funds generated by hosting special events.
United Way of Northern Shenandoah Valley will provide you with all the tools and support you need.
To start, check out our Campaign Toolkit below which is loaded with information and resources to help you run a successful workplace campaign.
It’s everything you’ve ever wanted to know about running a United Way campaign in your workplace! The ECM Handbook and other tools are designed to assist you in planning, implementing and evaluating your campaign for beginning to end.
ECM Handbook
Sample Campaign Timeline
10 Steps to a Successful Campaign
Sample CEO Endorsement Letter
Campaign Report Envelope
Campaign Report Envelope Instructions
ECM Campaign Manager Worksheet
Donation Tracker Spreadsheet Template
2020 Rollover Campaign Email Template
Educating employees about the value and the work of United Way is the best way to gain their support. Below are resources to help you promote your workplace campaign.
Fillable Pledge Form
2021 Campaign Brochure
Valley Assistance Network (VAN)
2020 Grant Partners
PDF Version
PNG Version - Front
PNG Version - Back
Every Dollar Counts
Leadership Giving
Society of Emerging Leaders (SEL)
Women United
Impact of Your Investment Booklet
Spanish Pledge Form
Spanish 2020 Campaign Brochure
Spanish Valley Assistance Network (VAN)
Spanish 2020 Grant Partners
PDF Version
PNG Version - Front
PNG Version - Back
Spanish Every Dollar Counts
Virtual and In-Person Campaign Event Ideas
Jeans Day Sticker Template (Sheet of 10)
2020 Campaign Kickoff Video
Our Impact - ALICE Client at Valley Assistance Network
Agency Speaker - Page One
Client Story - Tony, a Korean War Veteran
Agency Speaker - Fremont Street Nursery
Agency Speaker - Sinclair Health Clinic
United We Rise - Campaign Video 2020
2020 Campaign Logo - United We Rise
Live United - One Color
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To help as you plan the workplace campaign for your office, we are sharing how we ran our internal staff campaign this year. We filled a week with fun activities that energized our team and raised money for United Way.
See all the details on how we executed our campaign, from start to finish through the link below.
UWNSV Sample Workplace Campaign 2020 (PDF File)
NEED HELP?
If you need assistance with campaign materials, guest speakers or a campaign plan, please contact United Way at estinedolinar@unitedwaynsv.org.