Fundraising Toolkit

Tools for a Successful Campaign

Every year, thousands of our hard-working friends and neighbors from across the Shenandoah Valley participate in our workplace campaigns that are hosted and promoted by the companies and organizations who prioritize the United Way of Northern Shenandoah Valley as part of their commitment to social responsibility. 

More than 100 companies and organizations in the Shenandoah Valley host a United Way giving campaign each year. These campaigns are not only good for the wider community but are good for workplace culture and team cohesion. Focusing together on doing good beyond the standard work shift, brings employees together in deeper, more meaningful ways and grows a whole larger than the sum of its parts. We hear story after story of what it means to people when they have an opportunity to donate and volunteer for causes that matter to them.

Successful campaigns have two things in common: good planning and wide participation.

The heart of fundraising is donations and pledges, and the cherry on top is the extra campaign fun and funds generated by hosting special events. United Way of Northern Shenandoah Valley will provide you with all the tools and support you need. To start, check out our Campaign Toolkit below. It's loaded with information and resources to help you run a successful workplace campaign.

 

It’s everything you’ve ever wanted to know about running a United Way campaign in your workplace! The ECM Handbook and other tools are designed to assist you in planning, implementing and evaluating your campaign for beginning to end.

ECM Handbook

ECM handbook thumb

PDF Version

 

Sample Campaign Timeline

Sample Campaign Timeline

PDF Version

 

10 Steps to a Successful Campaign

10 Steps

PDF Version

 

Sample CEO Endorsement Letter

Sample CEO Letter

Word File

Campaign Report Envelope

Campaign Report Envelope

PDF Version

Campaign Report Envelope Instructions

 

Campaign Finance Sheet

Campaign Finance Sheet

PDF Version

 

 

ECM Campaign Manager Worksheet

ECM Worksheet

PDF Version

 

Donation Tracker Spreadsheet Template

Donation Tracker Template

Excel File

Educating employees about the value and the work of United Way is the best way to gain their support. Below are resources to help you promote your workplace campaign. 

Fillable Pledge Form

Pledge Card

Fillable PDF Version

 

2023 Campaign Brochure

brochure thumb

PDF Version

 

2022-23 Grant Partners

grants

PDF Version

 

What a Dollar Buys

What a Dollar Buys

PDF Version

 

Society of Emerging Leaders (SEL)

SEL

PDF Version
PNG Version

 

Women United

women united

PDF Version

 

Spanish Pledge Form

Spanish Pledge Form

PDF Version

 

Valley Assistance Network (VAN)

VAN Flyer

PDF Version
 

 

Spanish 2022-23 Grant Partners

Spanish grants

PDF Version

 

Leadership Giving

2020 Leadership Giving

PDF Version
PNG Version

 

Spanish Society of Emerging Leaders (SEL)

spanish sel

PDF Version
PNG Version

 

Impact of Your Investment Booklet (2021)

impactbook

PDF Version

Virtual and In-Person Campaign Event Ideas

Fundraising Ideas

PDF

 

Jeans Day Sticker Template (Sheet of 10)

Jeans Sticker

PDF Version

Sample Workplace Campaign

Sample Workplace Campaign

PDF

 

"Making Choices" Game Board

Making Choices Game Board

PNG Version
PDF Version

Instructions for "Making Choices" Game

2023 Campaign Kickoff Video

 

Our Impact - ALICE Client at Valley Assistance Network

 

Agency Speaker - Page One

Agency Speaker - Faithworks

 

Agency Speaker - Fremont Street Nursery

 

Agency Speaker - Sinclair Health Clinic

2022 Campaign Logo - Small Act, Big Impact

logo thumb

PDF Version

 

Live United - One Color

BW Live United

 

UWNSV Vertical Logo - Full Color

UWNSV Logo

JPEG Version
PNG Version

 

 

 

United Way - One Color

BW UW Logo

 

NEED HELP?

If you need assistance with campaign materials, guest speakers or a campaign plan, please contact United Way at rtigerman@unitedwaynsv.org.